From collection to interpretation
A useful monitoring programme defines organisations, people, topics, sectors, languages and sources. Every relevant item retains its source and date. Analysis then distinguishes facts, opinions, hypotheses and signals that may require a decision.
Outputs
- Source-based media monitoring and press reviews.
- Reputation and issue tracking.
- Alerts linked to explicit decision rules.
- Dashboards whose scope and limitations are documented.
Monitor, Consultor and Marouane Harmach
Consultor is the point of contact for scoping an assignment. Monitor provides the monitoring capability. Marouane Harmach connects both activities with strategy, communication and digital transformation.