Practical guide

Prepare for a digital reputation crisis

Crisis preparation connects monitoring, factual verification, decision roles, public information and learning.

Marouane Harmach · Casablanca, Morocco/Partner and director of Consultor · General manager and partner of Soludev / Monitor
Illustration du guide : Prepare for a digital reputation crisis
A practical guide by Marouane Harmach · Consultor / Monitor
91.2%of Moroccans use the internet
31.5Minternet users in Morocco
91.7%of mobile owners have a smartphone
74%of households own a computer or tablet

Survey conducted in early 2025 among 5,760 households. Source: ANRT, enquête TIC 2024-2025.

Start with the decision

A useful approach defines the work, the people involved, the current evidence and the result to improve. Technology is assessed after the process, information and human responsibilities are understood.

Before

Map scenarios, contacts, responsibilities and authoritative channels.

Write the assumption, evidence required and person responsible for the next decision. This makes the work reviewable and prevents enthusiasm for a tool from replacing analysis.

During

Maintain a shared fact base, decision log and update rhythm.

Use a short scale and a written justification. A score without context creates false precision; the discussion and the evidence are more valuable than the total.

After

Review detection, coordination, impact and corrective actions.

Define a review date and the conditions for continuing, changing or stopping. A disciplined stop is a valid result when the expected value, quality or control cannot be demonstrated.

Decision table

DimensionPractical question
BeforeMap scenarios, contacts, responsibilities and authoritative channels.
DuringMaintain a shared fact base, decision log and update rhythm.
AfterReview detection, coordination, impact and corrective actions.

Moroccan context and sources

The Moroccan CNDP states that AI processing involving personal data is governed by Law 09-08. Morocco AI 2030 also places AI within a national agenda for sovereignty, trust, innovation and adoption.

Work with Consultor

Consultor connects the method to an assignment. Monitor contributes when monitoring, information or reputation is involved.

CONSULTOR · CASABLANCA

Contact Marouane Harmach

AI, digital transformation, communication or monitoring with Monitor: discuss your context and priorities.

Contact Marouane Harmach →