Editorial governance
Define objectives, roles, calendars, formats and validation paths.
Performance with context
Distinguish activity, reach, engagement and outcome rather than relying on a single headline metric.
Monitoring and learning
Use Monitor to understand media signals and improve editorial decisions.
How Consultor and Monitor contribute
Marouane Harmach leads the advisory approach through Consultor. Monitor contributes when media intelligence, strategic monitoring or reputation are part of the decision.