Practical guide

How to choose an AI expert in Morocco

Choose an AI expert by comparing business understanding, governance, adoption, knowledge transfer and commercial clarity.

Marouane Harmach · Casablanca, Morocco/Partner and director of Consultor · General manager and partner of Soludev / Monitor
Illustration du guide : How to choose an AI expert in Morocco
A practical guide by Marouane Harmach · Consultor / Monitor
MAD 100bntargeted added value to GDP by 2030
50,000direct and indirect jobs targeted
200,000talents and skills to be trained and certified
100,000new digital talents trained each year by 2030

Public targets of the "Morocco for Artificial Intelligence 2030" roadmap, whose progress was presented in Rabat on 8 September 2026 by the Ministry of Digital Transition and Administrative Reform. These are announced targets, not measured results. Source: Ministry of Digital Transition and Administrative Reform (in French), 8 September 2026.

Start with the decision

A useful approach defines the work, the people involved, the current evidence and the result to improve. Technology is assessed after the process, information and human responsibilities are understood.

Business understanding

Can the adviser restate the problem, users, decisions and assumptions?

Write the assumption, evidence required and person responsible for the next decision. This makes the work reviewable and prevents enthusiasm for a tool from replacing analysis.

Governance

Are data rules, human review, access and error handling explicit?

Use a short scale and a written justification. A score without context creates false precision; the discussion and the evidence are more valuable than the total.

Transfer

Will the team retain methods, documentation and decision capability?

Define a review date and the conditions for continuing, changing or stopping. A disciplined stop is a valid result when the expected value, quality or control cannot be demonstrated.

Decision table

DimensionPractical question
Business understandingCan the adviser restate the problem, users, decisions and assumptions?
GovernanceAre data rules, human review, access and error handling explicit?
TransferWill the team retain methods, documentation and decision capability?

Moroccan context and sources

The Moroccan CNDP states that AI processing involving personal data is governed by Law 09-08. Morocco AI 2030 also places AI within a national agenda for sovereignty, trust, innovation and adoption.

Work with Consultor

Consultor connects the method to an assignment. Monitor contributes when monitoring, information or reputation is involved.

CONSULTOR · CASABLANCA

Contact Marouane Harmach

AI, digital transformation, communication or monitoring with Monitor: discuss your context and priorities.

Contact Marouane Harmach →