Public targets of the "Morocco for Artificial Intelligence 2030" roadmap, whose progress was presented in Rabat on 8 September 2026 by the Ministry of Digital Transition and Administrative Reform. These are announced targets, not measured results. Source: Ministry of Digital Transition and Administrative Reform (in French), 8 September 2026.
A common method
Describe the current work, user, inputs, expected output, possible errors, and success measure. AI should not conceal an unnecessary process or inadequate data.
Use cases to evaluate
| Function | Candidate uses | Critical check |
|---|---|---|
| Leadership | Briefing and scenario preparation | Source traceability |
| Sales | Qualification and meeting preparation | Customer data and approval |
| Marketing | Research and content assistance | Accuracy, rights, brand |
| Customer service | Routing and response assistance | Escalation and review |
| HR | Internal knowledge and training | Fairness and personal data |
| Finance | Reconciliation and anomaly review | Accounting validation |
| Operations | Forecasting and planning | Data quality and continuity |
| Administration | Extraction and document preparation | Confidentiality and retention |
Sales and customer productivity
Value comes from reduced time, better information, and consistent follow-up, rather than the volume of generated text. Customer data and final commitments remain controlled.
HR, finance, and operations
Begin with assistance, research, and preparation, using named reviewers. Decisions affecting individuals or regulated outcomes require stronger assessment.
Connect AI with digital transformation
When a process depends on repeated entry, unstructured documents, or isolated tools, digital transformation may come first.
Monitoring and Monitor
For media intelligence, reputation, and information signals, Monitor provides a source and qualification framework. Consultor connects it to organizational decisions.
Sources
Apply the OECD AI Principles and the Moroccan framework described by the CNDP.
Frequently asked questions
Which administrative processes can use AI?
Extraction, classification, document preparation, and response assistance are candidates when confidentiality and human review are controlled.
How can AI improve sales productivity?
AI can support qualification, preparation, summaries, and follow-up, measured through time, quality, and conversion.
How should use cases be prioritized across departments?
Compare the problem, value, data, feasibility, risk, effort, human oversight, and adoption consistently.