Marouane Harmach
Conference talks and executive sessions on AI, digital transformation, information, communication and responsible adoption.
AI strategy, adoption, digital transformation, media intelligence and reputation.
Keynote, moderated discussion, executive briefing and workshop.
Audience, desired outcome, duration, language and evidence are agreed before the session.
Contact Marouane Harmach through Consultor with the organisation, decision, participants and expected timing.
A successful conference is decided before the stage. Three elements orient everything else: who the audience is, what should have changed in their thinking by the end, and the context the talk sits in. Opening an annual seminar, joining a contradictory panel and speaking behind closed doors to a board do not call for the same register or the same level of detail.
Framing also clarifies what is expected of the speaker: setting a frame, provoking a debate, making a technical subject accessible, contradicting a received idea, or closing a day by connecting what preceded. That clarity avoids the most common failing of professional events, a succession of talks that say the same thing without answering each other.
Topics cover artificial intelligence and its effects on organisations, digital transformation, information governance, strategic intelligence, online reputation and crisis communication, and informational shifts: disinformation, social platforms, online influence and political communication.
The angle adapts to the audience. In front of executives it addresses decision, risk and arbitration. In front of students or associations it addresses uses, critical reference points and the professions concerned. In front of communication and media professionals it addresses verification, diffusion dynamics and the place of generative tools in editorial work.
The format is chosen with the organiser: plenary talk, moderated conversation, panel, small-group awareness workshop, masterclass or remote intervention. Duration, language, materials and the space left for questions are set against the event's flow and the audience's real attention span.
In a short format, three defended ideas beat a complete overview. In a workshop, working on cases brought by participants produces more than a linear demonstration. In a panel, value comes from confrontation, which requires genuinely different positions — something prepared with the organiser.
Preparation takes little time but requires precise information: audience profile and size, familiarity with the subject, the event's objective, other speakers and their angles, room and recording constraints, sensitive questions to anticipate.
A talk also produces value beyond the room: replay, excerpts, written coverage, materials handed to participants. Those extensions are agreed in advance, particularly recording and distribution rights. Past interventions are documented on this site with verifiable sources, which helps organisers prepare an edition and participants find a cited reference again.
Companies, institutions, professional associations, universities and event organisers. Register and level of detail adapt to the audience and to the objective of the event.
Yes. Theme and angle are built from the audience, the objective pursued and the event's constraints, in coherence with the other contributions planned.
Yes, by video conference or in hybrid format. The structure is then adapted: shorter segments, organised interaction and materials designed for screen reading.
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AI, digital transformation, communication or monitoring with Monitor: discuss your context and priorities.
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