Practical guide

Build an enterprise AI strategy in Morocco

An AI strategy links business priorities to governed use cases, evidence, owners and a learning roadmap.

Marouane Harmach · Casablanca, Morocco/Partner and director of Consultor · General manager and partner of Soludev / Monitor
Illustration du guide : Build an enterprise AI strategy in Morocco
A practical guide by Marouane Harmach · Consultor / Monitor
MAD 100bntargeted added value to GDP by 2030
50,000direct and indirect jobs targeted
200,000talents and skills to be trained and certified
100,000new digital talents trained each year by 2030

Public targets of the "Morocco for Artificial Intelligence 2030" roadmap, whose progress was presented in Rabat on 8 September 2026 by the Ministry of Digital Transition and Administrative Reform. These are announced targets, not measured results. Source: Ministry of Digital Transition and Administrative Reform (in French), 8 September 2026.

Start with the decision

A useful approach defines the work, the people involved, the current evidence and the result to improve. Technology is assessed after the process, information and human responsibilities are understood.

Priorities

Start with recognised management priorities rather than an inventory of tools.

Write the assumption, evidence required and person responsible for the next decision. This makes the work reviewable and prevents enthusiasm for a tool from replacing analysis.

Portfolio

Compare value, feasibility, risk and adoption with written reasons.

Use a short scale and a written justification. A score without context creates false precision; the discussion and the evidence are more valuable than the total.

Decision rules

Define success, review dates and stop conditions before each experiment.

Define a review date and the conditions for continuing, changing or stopping. A disciplined stop is a valid result when the expected value, quality or control cannot be demonstrated.

Decision table

DimensionPractical question
PrioritiesStart with recognised management priorities rather than an inventory of tools.
PortfolioCompare value, feasibility, risk and adoption with written reasons.
Decision rulesDefine success, review dates and stop conditions before each experiment.

Moroccan context and sources

The Moroccan CNDP states that AI processing involving personal data is governed by Law 09-08. Morocco AI 2030 also places AI within a national agenda for sovereignty, trust, innovation and adoption.

Work with Consultor

Consultor connects the method to an assignment. Monitor contributes when monitoring, information or reputation is involved.

From strategy to deployment

Continue with the AI maturity and prioritization audit, the ROI and scaling guide, and use cases by business function. These guides cover strategy, governance, adoption and training.

CONSULTOR · CASABLANCA

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